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The need for high performance lead generation providers has never been greater. Most companies in the US utilize to third party service providers which are in more than 70% of all cases, call centers. Over the last 5 years, the contracting of offshore lead generation providers in e.g. the Philippines has experienced exponential growth. The key driver for this was and still is cost. Offshore lead generation providers in India and/or the Philippines offer service rates that are in most cases 40-60% lower than those of onshore providers. While onshore providers typically manage to outperform offshore providers by roughly 20% in regards to sales conversion rates, the substantially lower cost of offshore providers still favor the use of foreign-based call centers. Industry experts predict that by the 2010 3 out of medium-sized enterprises will make use of offshore providers in the Philippines or India.
Over the last 10 years the Philippines has emerged as the world’s second largest and leading offshore BPO destinations. Today, the country is home to more than 500 contact center service providers. The large majority of small and medium sized vendors are specializing in providing outbound lead generation and telemarketing services. One of the country’s longest-standing and leading outbound lead generation provider is Acquisix. The company specializes in providing high performance outbound telemarketing and lead generation services to leading mid-market and Fortune 2000 corporations in the US, Australia, and Asia Pacific region. Clients include the world’s largest credit card processor and two US-based “Inc 500″ companies, just to name a few.